ALDI - Tina Knüppe

After launching the new image campaign for ALDI Nord & ALDI Süd, the brand worlds of both divisions had to be unified in order to ensure a consistent look across all media. Therefore, we created a coherent brand identity and refined all core elements – from its brand strategy and tone of voice to the visual concept, layout principles, and master templates.

CLIENT: ALDI NORD & ALDI SÜD // AGENCY: ANTONI // CREATIVE DIRECTION: TILL OVERWIEN

After launching the new image campaign for ALDI Nord & ALDI Süd, the brand worlds of both divisions had to be unified in order to ensure a consistent look across all media. Therefore, we created a coherent brand identity and refined all core elements – from its brand strategy and tone of voice to the visual concept, layout principles, and master templates.

CLIENT: ALDI NORD & ALDI SÜD // AGENCY: ANTONI // CREATIVE DIRECTION: TILL OVERWIEN

Besides developing a new brand manual, I also worked on packaging design projects, iconography, upcoming campaigns and the quality gate – a portal for agencies and partners to align future layouts.

MY ASSIGNMENT: BRAND DESIGN // BRAND MANUAL // PACKAGING DESIGN // LAYOUT

Besides developing a new brand manual, I also worked on packaging design projects, iconography, upcoming campaigns and the quality gate – a portal for agencies and partners to align future layouts.

MY ASSIGNMENT: BRAND DESIGN // BRAND MANUAL // PACKAGING DESIGN // LAYOUT