Ecaille_03

The Molten Collection is inspired by the craftsmanship an expert needs to create bespoke color services for multitonal, natural looks – featuring a color palette inspired by the luscious flow of precious molten metals. The fine font character underlines the ability to work with precious materials whilst close-ups of metals and textures visualize the inspiration for the artistic transformation to hair.

CLIENT: WELLA PROFESSIONALS // AGENCY: SELECT WORLD // CREATIVE DIRECTION: WILL MATTHEWS // PHOTOGRAPHER: TXEMA YESTE

The Molten Collection is inspired by the craftsmanship an expert needs to create bespoke color services for multitonal, natural looks – featuring a color palette inspired by the luscious flow of precious molten metals. The fine font character underlines the ability to work with precious materials whilst close-ups of metals and textures visualize the inspiration for the artistic transformation to hair.

CLIENT: WELLA PROFESSIONALS // AGENCY: SELECT WORLD // CREATIVE DIRECTION: WILL MATTHEWS // PHOTOGRAPHER: TXEMA YESTE

Ecaille_01
Ecaille5
Ecaille6

This project contains salon and store materials for the hairdresser as well as for the end consumer (B2B and B2C) like banner // poster // ADs // create book // folder // tent cards // look cards // several POS materials & displays // trade ADs // window decoration // mirror sticker // event ideas as well as digital content, product- & landingpages. 

DEVELOPMENT OF CORPORATE DESIGN ASSETS // ART DIRECTION // DESIGN GUIDELINE // LAYOUT // POST-PRODUCTION // WEBDESIGN

This project contains salon and store materials for the hairdresser as well as for the end consumer (B2B and B2C) like banner // poster // ADs // create book // folder // tent cards // look cards // several POS materials & displays // trade ADs // window decoration // mirror sticker // event ideas as well as digital content, product- & landingpages. 

DEVELOPMENT OF CORPORATE DESIGN ASSETS // ART DIRECTION // DESIGN GUIDELINE // LAYOUT // POST-PRODUCTION // WEBDESIGN

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