The Molten Collection is inspired by the craftsmanship an expert needs to create bespoke color services for multitonal, natural looks – featuring a color palette inspired by the luscious flow of precious molten metals. The fine font character underlines the ability to work with precious materials whilst close-ups of metals and textures visualize the inspiration for the artistic transformation to hair.
CLIENT: WELLA PROFESSIONALS // AGENCY: SELECT WORLD // CREATIVE DIRECTION: WILL MATTHEWS // PHOTOGRAPHER: TXEMA YESTE
The Molten Collection is inspired by the craftsmanship an expert needs to create bespoke color services for multitonal, natural looks – featuring a color palette inspired by the luscious flow of precious molten metals. The fine font character underlines the ability to work with precious materials whilst close-ups of metals and textures visualize the inspiration for the artistic transformation to hair.
CLIENT: WELLA PROFESSIONALS // AGENCY: SELECT WORLD // CREATIVE DIRECTION: WILL MATTHEWS // PHOTOGRAPHER: TXEMA YESTE
This project contains salon and store materials for the hairdresser as well as for the end consumer (B2B and B2C) like banner // poster // ADs // create book // folder // tent cards // look cards // several POS materials & displays // trade ADs // window decoration // mirror sticker // event ideas as well as digital content, product- & landingpages.
MY ASSIGNMENT: DEVELOPMENT OF CORPORATE DESIGN ASSETS // ART DIRECTION // DESIGN GUIDELINE // LAYOUT // POST-PRODUCTION // WEBDESIGN
This project contains salon and store materials for the hairdresser as well as for the end consumer (B2B and B2C) like banner // poster // ADs // create book // folder // tent cards // look cards // several POS materials & displays // trade ADs // window decoration // mirror sticker // event ideas as well as digital content, product- & landingpages.
MY ASSIGNMENT: DEVELOPMENT OF CORPORATE DESIGN ASSETS // ART DIRECTION // DESIGN GUIDELINE // LAYOUT // POST-PRODUCTION // WEBDESIGN
Explore more
Wella ProfessionalsArt Direction & Design
Miele Gen7000Art Direction & Creative Concept
NiveaPackaging Design
FielmannPhoto Production & Visual Concept
Miele CatalogueArt Direction & Corporate Design
SchnitzeljaegerCorporate Design
WIRCreative Concept & Corporate Design
VårdaCreative Concept & Corporate Design
Villeroy & BochDesign
Roland BergerVisual Concept & Design
ReleafPackaging Design
BonprixCorporate Design & Brand Identity
StarbucksIllustrations & Iconography
WattshotBrand Identity & Packaging Design
ALDIBrand Design & Brand Manual
2024 © Tina Knüppe // Legal Notice & Privacy Policy
2024 © Tina Knüppe // Legal Notice & Privacy Policy