Bonprix needed an entirely new look – from the visual world to its corporate design. Therefore, the claim "It's me" was developed and established throughout the new brand world. We celebrate real women and their individual facetts & character – authentic, confident and of course always beautiful.
CLIENT: BONPRIX // AGENCY: VASATA SCHRÖDER // CREATIVE DIRECTION: JÜRGEN FLORENZ
Bonprix needed an entirely new look – from the visual world to its corporate design. Therefore, the claim "It's me" was developed and established throughout the new brand world. We celebrate real women and their individual facetts & character – authentic, confident and of course always beautiful.
CLIENT: BONPRIX // AGENCY: VASATA SCHRÖDER // CREATIVE DIRECTION: JÜRGEN FLORENZ
This relaunch contains a print campaign // TV & online spots // POS materials & displays // e-commerce and the entire inhouse communication as well as the development of the new corporate design & brand identity.
MY ASSIGNMENT: CORPORATE DESIGN // BRAND IDENTITY // LAYOUT
This relaunch contains a print campaign // TV & online spots // POS materials & displays // e-commerce and the entire inhouse communication as well as the development of the new corporate design & brand identity.
MY ASSIGNMENT: CORPORATE DESIGN // BRAND IDENTITY // LAYOUT
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2024 © Tina Knüppe // Legal Notice & Privacy Policy
2024 © Tina Knüppe // Legal Notice & Privacy Policy