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Bonprix needed an entirely new look – from the visual world to its corporate design. Therefore, the claim "It's me" was developed and established throughout the new brand world. We celebrate real women and their individual facetts & character – authentic, confident and of course always beautiful. 

CLIENT: BONPRIX // AGENCY: VASATA SCHRÖDER FLORENZ // CREATIVE DIRECTION: JÜRGEN FLORENZ

Bonprix needed an entirely new look – from the visual world to its corporate design. Therefore, the claim "It's me" was developed and established throughout the new brand world. We celebrate real women and their individual facetts & character – authentic, confident and of course always beautiful.

CLIENT: BONPRIX // AGENCY: VASATA SCHRÖDER FLORENZ // CREATIVE DIRECTION: JÜRGEN FLORENZ

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This relaunch contains a print campaign // TV & online spots // POS materials & displays // e-commerce and the entire inhouse communication as well as the development of the new corporate design & brand identity.

MY ASSIGNMENT: CORPORATE DESIGN // BRAND IDENTITY // LAYOUT

This relaunch contains a print campaign // TV & online spots // POS materials & displays // e-commerce and the entire inhouse communication as well as the development of the new corporate design & brand identity.

MY ASSIGNMENT: CORPORATE DESIGN // BRAND IDENTITY // LAYOUT

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