In order to initiate an unique and inspirational photo look of the new Miele catalogue, the flower artist Mary Lennox was instructed to create outstanding artworks. These artistic flower installations seem to fly gently above the kitchen environment and symbolize the intuitive flow when cooking in a Miele kitchen – exceptional, fascinating and modern.

CLIENT: MIELE // AGENCY: SELECT WORLD // CREATIVE DIRECTION: WILL MATTHEWS // PHOTOGRAPHER: JEROEN VAN DER SPEK

In order to initiate an unique and inspirational photo look of the new Miele catalogue, the flower artist Mary Lennox was instructed to create outstanding artworks. These artistic flower installations seem to fly gently above the kitchen environment and symbolize the intuitive flow when cooking in a Miele kitchen – exceptional, fascinating and modern.

CLIENT: MIELE // AGENCY: SELECT WORLD // CREATIVE DIRECTION: WILL MATTHEWS // PHOTOGRAPHER: JEROEN VAN DER SPEK

MY ASSIGNMENT: PHOTO PRODUCTION // ART DIRECTION // EDITORIAL DESIGN // CORPORATE DESIGN // LAYOUT // PRE- & POST-PRODUCTION

MY ASSIGNMENT: PHOTO PRODUCTION // ART DIRECTION // CORPORATE DESIGN // LAYOUT // PRE- & POST-PRODUCTION