Fielmann - Tina Knüppe

Fielmann is known for its distinguished service and expertise in modern eyewear. Besides creating several Fielmann campaigns, my team and I worked on a visual concept and photo look for a summer campaign – staging the products in a very premium and sophisticated way. Only the price communication and the logo indicate the brand at second glance.

CLIENT: FIELMANN // AGENCY: VASATA SCHRÖDER // PHOTOGRAPHER: DANIEL SCHRÖDER

Fielmann is known for its distinguished service and expertise in modern eyewear. Besides creating several Fielmann campaigns, my team and I worked on a visual concept and photo look for a summer campaign – staging the products in a very premium and sophisticated way. Only the price communication and the logo indicates the brand at second glance.

CLIENT: FIELMANN // AGENCY: VASATA SCHRÖDER // PHOTOGRAPHER: DANIEL SCHRÖDER

This campaign contains store materials, OOH communications and end consumer facing items like poster // banners // ADs // tent cards // several POS materials & displays // window decoration.

MY ASSIGNMENT: ART DIRECTION // CREATIVE CONCEPT // PHOTOSHOOT // PRE- & POST-PRODUCTION // LAYOUT

This campaign contains store materials, OOH communications and end consumer facing items like poster // banners // ADs // tent cards // several POS materials & displays // window decoration.

MY ASSIGNMENT: ART DIRECTION // CREATIVE CONCEPT // PHOTOSHOOT // PRE- & POST-PRODUCTION // LAYOUT