The new Generation 7000 is the biggest launch in Miele's 120 years history and deserves a campaign "beyond the ordinary". Therefore, an acclaimed artist and 3 world-renowned chefs collaborate to take cooking to a whole new level and create an elaborate visual world.

CLIENT: MIELE // AGENCY: SELECT WORLD // CREATIVE DIRECTION: WILL MATTHEWS // PHOTOGRAPHER: NICHOLAS ALAN COPE & WOLFGANG STAHR // DIRECTOR: JASON EVANS

The new Generation 7000 is the biggest launch in Miele's 120 years history and deserves a campaign "beyond the ordinary". Therefore, an acclaimed artist and 3 world-renowned chefs collaborate to take cooking to a whole new level and create an elaborate visual world.

CLIENT: MIELE // AGENCY: SELECT WORLD // CREATIVE DIRECTION: WILL MATTHEWS // PHOTOGRAPHER: NICHOLAS ALAN COPE & WOLFGANG STAHR // DIRECTOR: JASON EVANS

MieleGen7000_3
MieleGen7000_4
MieleGen7000_5
MieleGen7000_6
MieleGen7000_7
MieleGen7000_8
MieleGen7000_15
MieleGen7000_9

This project is a global campaign and contains a photo- & videoproduction, classic print elements like ADs, poster, launch brochure, trade-fair concepts etc. as well as a broad spectrum of digital assets and social media content creation. 

MY ASSIGNMENT: CREATIVE CONCEPT // ART DIRECTION // PHOTO- & VIDEOPRODUCTION // DEVELOPMENT OF CAMPAIGN ASSETS // LAYOUT // CORPORATE DESIGN // PRE- & POST-PRODUCTION // DIGITAL CONTENT

This project is a global campaign and contains a photo- & videoproduction, classic print elements like ADs, poster, launch brochure, trade-fair concepts etc. as well as a broad spectrum of digital assets and social media content creation. 

MY ASSIGNMENT: CREATIVE CONCEPT // ART DIRECTION // PHOTO- & VIDEOPRODUCTION // DEVELOPMENT OF CAMPAIGN ASSETS // LAYOUT // CORPORATE DESIGN // PRE- & POST-PRODUCTION // DIGITAL CONTENT

Explore more

Wella ProfessionalsArt Direction & Design

NiveaPackaging Design

FielmannPhoto Production & Visual Concept

Miele CatalogueArt Direction & Corporate Design

SchnitzeljaegerCorporate Design

WIRCreative Concept & Corporate Design

DouglasDesign

VårdaCreative Concept & Corporate Design

Roland BergerVisual Concept & Design

BonprixCorporate Design & Brand Identity

Wella ProfessionalsArt Direction & Design